Sam Mak is a Senior Designer at IBM with ten years of experience navigating the intricate dynamics between humans and technology. She has collaborated with Fortune 500 clients such as BNP Paribas, Caterpillar, and Samsung. Sam leads with a people-centered focus, fostering empathy for both customers and the teams shaping their experiences. Passionate about building design communities, she believes that by collectively enhancing our craft, we can contribute to a better-designed world. As a returning Dallas native, she joins AIGA DFW to support UX programming, connect with local designers, and foster community growth.