Mission | AIGA Dallas

AIGA DFW is an organization of volunteers working together to attain a shared purpose: uniting local designers in genuine community for collaborative support, increased opportunities, creative inspiration, and meaningful connection with like-minded individuals.

AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

In order to carry out the national mission on a local level, AIGA DFW has created the following strategic goals:

Meet the demands of the design community.
Professional development never ends. For both green and seasoned designers, AIGA DFW will be a resource for ensuring a career that is continually improving and motivating.

Make a mark in near and far.
We strive to improve the local design community while making a mark at the national level. We aim to increase awareness of DFW Designers and communicate design’s importance.

Reflect best practices.
As part of our focus on increasing awareness of design and its value, to the business community, society and culture, it is our responsibility to reflect best practices — as individuals as well as an organization. We aim to be a model organization, in our structure, operations and transparency. It is also our responsibility to communicate and adhere to the national standards of business and design ethics set forth by the national organization.

Provide a channel for active engagement.
AIGA DFW is 100% volunteer-run. We aim to empower volunteers and recognize the importance of their dedication, while encouraging ascension to leadership positions within the organization. We also work closely with our partners in crafting relevant and rewarding programming to the greater design community.

Communicate the value of design.
We produce our own programming and support national AIGA efforts to demonstrate how good design benefits businesses, organizations, brands, and communities. We find new areas of inspiration and collaboration, broadening our horizons in everything we do, be it programming, governance, membership, communication, or partnership.

Help nurture grassroots organizations and local causes.
We believe in partnerships with other organizations of similar focus, enabling our members to utilize their design and leadership skills while making a significant impact in the community.